Marketing Operations Manager

Job Title:

Marketing Operations Manager

About Skyhigh Security:

Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry.  Our mission is to protect the world’s data, and because of this, we live and breathe security. We value learning at our core, underpinned by openness and transparency. 

Since 2011, organizations have trusted us to provide them with a complete, market-leading security platform built on a modern cloud stack. Our industry-leading suite of products radically simplifies data security through easy-to-use, cloud-based, Zero Trust solutions that are managed in a single dashboard, powered by hundreds of employees across the world. With offices in Santa Clara, Aylesbury, Paderborn, Bengaluru, Sydney, Tokyo and more, our employees are the heart and soul of our company. 

Skyhigh Security Is more than a company; here, when you invest your career with us, we commit to investing in you. We embrace a hybrid work model, creating the flexibility and freedom you need from your work environment to reach your potential. From our employee recognition program, to our ‘Blast Talks' learning series, and team celebrations (we love to have fun!), we strive to be an interactive and engaging place where you can be your authentic self. 

We are on these too! Follow us on LinkedIn and Twitter@SkyhighSecurity.

Role Overview:

Skyhigh Security is seeking a high-performing Marketing Operations Manager to lead and optimize our Marketo marketing automation ecosystem, ensuring seamless integration with Salesforce, flawless program execution, and strong data governance across the funnel. This role is ideal for someone who is detail-obsessed, process-driven, analytical, and passionate about leveraging technology to scale marketing performance.

You will be responsible for managing our core marketing systems, ensuring leads flow into Salesforce, building scalable programs, improving data flows, enhancing funnel visibility, and enabling marketing and sales with the tools and insights needed to accelerate revenue.

If you thrive at the intersection of marketing automation, systems integration, analytics, and GTM execution, this role is made for you.

Key Responsibilities

Marketo Platform Ownership & Program Execution

• Serve as the primary administrator for Marketo, owning platform configuration, program development, user management, and best-practice governance.

• Build, launch, and optimize scalable Marketo programs (emails, scoring, nurturing, events, lifecycle flows, ABM workflows, and more).

• Develop modular program templates and global processes to ensure consistency and repeatability across campaigns.

• Manage Marketo–Salesforce integrations to ensure flawless lead flow, attribution tracking, and lifecycle mapping.
   

Lead Management, Routing & Lifecycle Operations

• Own the end-to-end lead management framework between Marketo and Salesforce including lead capture, data enrichment, scoring, deduplication, and routing.

• Build and maintain lifecycle and attribution programs including UTM tracking, gated content flows, and multi-touch lead attribution.

• Partner closely with Sales Ops and RevOps to align routing logic, qualification processes, and funnel definitions.
   

Data Quality, Governance & Compliance

• Maintain database hygiene within Marketo, ensuring accurate, complete, and properly segmented data synced with Salesforce.

• Monitor and implement data quality standards, including enrichment, normalization, governance, and compliance with privacy regulations (GDPR/CCPA).

• Conduct periodic audits of data flows, integrations, and compliance requirements in collaboration with data and legal teams.
   

Reporting, Analytics & Insights

• Build and maintain dashboards and recurring reports that measure campaign performance, funnel progression, database health, and KPI trends.

• Provide actionable insights and recommendations to marketing and sales leadership to improve conversion rates, campaign performance, and revenue impact.

• Visualize data in clear, compelling formats for executive and cross-functional audiences.
   

Cross-Functional Collaboration & Project Leadership

• Work closely with demand generation, SalesOps, RevOps, and IT to deliver scalable marketing execution.

• Lead and execute cross-functional projects including system enhancements, integrations of martech tools like 6sense, ZoomInfo, BigMarker while identifying process improvements.

• Create and maintain documentation, training materials, and enablement for marketers across systems and processes.

• Identify opportunities to incorporate AI tools, automation to improve execution speed and performance efficiency.

Qualifications

Must-Have Experience

• 8-10+ years of Marketing Operations experience, preferably in B2B SaaS or enterprise technology.

• 5+ years hands-on Marketo experience, including program building, integrations, and database management.

• 3-5+ years of Salesforce (SFDC) experience, including lead flow, campaign attribution, and reporting alignment.

• Proven track record managing large datasets and maintaining strong data quality and hygiene.

• Experience building and optimizing lead scoring, lead nurturing, routing frameworks, and lifecycle programs.
   

• Strong project and program management skills—able to manage competing priorities in a fast-paced environment.
   

Technical & Professional Skills

• Adobe Marketo Certified Expert required

• Salesforce certification is a plus.

• Familiarity with tools such as ZoomInfo, routing tools, or integration platforms is a plus.

• Excellent understanding of marketing funnels, attribution models, and performance metrics.

• Strong proficiency with dashboards, reporting, and data visualization.

• Outstanding communication, collaboration, and stakeholder management skills.
   

Personal Attributes

• Highly detail-oriented with a passion for metrics and data-driven decision-making.

• Self-motivated, curious, and passionate about learning and improving marketing automation technology.

• Thrives in a collaborative, matrixed environment.

• Resourceful, energetic, and able to execute with excellence under deadlines.
   

Requirements:

• Bachelor’s degree in Business Administration – Marketing, Data Analytics or Statistics, Project Management, or a related field.

• Adobe Marketo Certified Expert – an essential to this role (Salesforce Certification is a plus).

• 8-10 years minimum experience.

• Ability to work partial U.S. work hours.

• Obsessive attention to detail and fervor for metrics-based problem solving.

• Results-oriented and committed to quality of product and processes.

• Strong research skills and desire to learn about a wide range of topics.

• Proven ability to work effectively with cross-functional teams and lead projects from conception to final execution with excellence.

• Outstanding teamwork, communication, and organizational skills.

• Self-motivated, creative, high energy, and resourceful.

• Strong project management skills and ability to work under deadline .

Company Benefits and Perks:

We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Retirement Plans

• Medical, Dental and Vision Coverage

• Paid Time Off

• Paid Parental Leave

• Support for Community Involvement

We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Our Commitment to You :

At Skyhigh Security, we are committed to creating a safe and trustworthy experience for our customers, employees, and candidates. Please be aware that fraudulent recruiting activity can occur through fake job postings or impersonated communications.

Skyhigh Security conducts interviews through professional channels only and does not use text messages, instant messaging, or group chats for interviews. We will never request sensitive personal information—such as your date of birth, Social Security number, or national ID number—during the interview process.

Skyhigh Security also does not require candidates to pay fees, purchase products or services, or process payments of any kind as part of the recruiting or hiring process. And Skyhigh Security will never keep any original work authorization documents that we may be required to review during the hiring process.